New Hire Announcement: Mike Anderson, Marketing Director

R2 Surgical is thrilled to welcome Mike Anderson as our new Marketing Director. Mike brings nearly two decades of seasoned marketing leadership, most notably 15 years at The Andersons, Inc. (no relation to those Andersons, in case you were wondering!), a Fortune 500 agribusiness powerhouse. His arrival signals a major step forward as we ramp up efforts to broaden our impact in the surgical technology field.

Mastering Complexity at a Global Agribusiness

At The Andersons, Mike managed marketing across a wide range of products—from agriculture and professional turf to abrasives, absorbents, and contract manufacturing. His role went far beyond traditional marketing; he shaped product launches from the ground up, crafted sales tools that empowered teams, and orchestrated major trade show appearances and customer events that brought brands to life.

Operating within a large, intricate organization taught him how to lead teams through complexity, tailor messages for varied audiences, and deliver results in competitive, regulated markets.

Bringing Big-Company Savvy to Startup Agility

At R2 Surgical, Mike is channeling this extensive background into building nimble, impactful marketing programs designed to accelerate growth. He’s diving into our business initiatives with a hands-on approach, developing sharp sales enablement materials, driving engaging digital campaigns, and creating memorable experiences at industry events.

The switch to a fast-moving startup excites Mike, offering a chance to test new ideas quickly and see their effects firsthand. His mission is clear: to help R2 Surgical amplify its story and connect more deeply with healthcare providers seeking affordable and sustainable surgical solutions.

Shaping the Future of Surgical Technology

Mike will be the driver that ensures marketing efforts sync seamlessly with sales and operations, crafting clear, consistent messaging. He’ll lead initiatives that expand our visibility, build strong client relationships, and open doors to new opportunities—both in the U.S. and abroad.

With his collaborative style and data-focused mindset, Mike is set to grow our marketing team’s capabilities and help R2 Surgical navigate the fast-changing healthcare landscape with confidence and creativity.

Please join us in warmly welcoming Mike Anderson. His vision and energy are exactly what we need as we embark on this exciting chapter of growth and innovation.

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeandersonmpa/