New Hire Announcement: Amber Oblinger, VP of Sales

New Hire Announcement: Amber Oblinger, VP of Sales

We are thrilled to announce that Amber Oblinger has joined R2 Surgical as part of our dynamic team. With over 20 years of expertise in Health IT and a commendable track record in sales and marketing, Amber is poised to play a pivotal role in driving our mission forward. Her extensive experience, which includes leadership roles at Finch Health, Cybexys, Inc., and as the CEO of Health Information Technology Consultants, equips her with unique insights and strategies that align perfectly with our goals.

Aligning Experience with Vision

Amber's career is distinguished by her strategic acumen and her ability to deliver impactful solutions in the health tech sector. At Finch Health, she led the development of a comprehensive growth strategy that positioned the startup for rapid market entry and expansion, outpacing competitors and exceeding sales targets. Her leadership in strategic partnerships and revenue growth initiatives at Cybexys resulted in significant increases in adoption rates and a sustained ROI improvement, demonstrating her capability to transform challenges into opportunities.

These experiences are directly relevant to our mission at R2 Surgical. As we focus on making advanced surgical technology both accessible and sustainable, Amber's proficiency in navigating complex market dynamics and her innovative approach to go-to-market strategies will be invaluable.

R2 Surgical's Mission and Amber's Role

At R2 Surgical, we challenge the conventional wisdom that equates the newest technology with the best care. We believe in providing high-quality, certified pre-owned da Vinci surgical systems, such as the X and Xi models, that meet the contemporary needs of medical care more effectively and sustainably than brand-new counterparts. This vision is crucial, especially as healthcare providers face tightening budgets and rising operational costs.

Amber will spearhead initiatives that align with our economic approach, focusing on strategic partnerships and market expansion strategies that emphasize the affordability and reliability of our offerings. With her help, we are introducing innovative leasing and financing options tailored for hospitals and surgery centers. These options include lower payments and better terms, without the restrictions of procedural volume commitments or stringent purchasing requirements, making it easier for healthcare facilities to adopt and upgrade their surgical technology.

A Future of Sustainable Innovation

With Amber on board, we are set to redefine the standards of medical technology. Her leadership will not only drive our current initiatives but also spearhead new ones that foster innovation and sustainability. Amber's role in our team underscores our commitment to maintaining a cutting-edge in surgical capacities while promoting financial prudence and sustainability in healthcare.

Please join us in welcoming Amber Oblinger to the R2 Surgical family. Together, we will continue to break barriers in healthcare and ensure that advanced surgical care is sustainable and accessible to all. 

Schedule a Call With Amber

February 3, 2025
Tom Shrader

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